Benchmarks
Did everyone’s open market CPM drop this quarter… or just mine?
Contextualize your performance so that you can identify opportunities and prioritize challenges specific to your organization.
With direct and programmatic benchmarks, you can compare your eCPM across advertisers as well as ad and device types.
Burt Benchmarks Premium is powered by the robust Burt Data Network, which includes:
Geographic Focus: Specialized data from the US & Canada.
Versatile Data Sources: Direct and Programmatic data.
Advanced AI/ML: Unique advertiser mapping driven by entity resolution.
Extensive Publisher Network: Coverage > 16K Sites across broadcasters, sports leagues, news, lifestyle, and marketplaces.
Substantial Ad Spend Coverage: Over $3B in annual ad spend analyzed.
Massive Scale: 175B+ impressions processed.
Available Properties
Direct
With Direct Benchmarks, you can compare your eCPM across advertisers, ad types, and device types with the benchmark values.
Programmatic
With Programmatic Benchmarks, you can compare your eCPM across advertisers, partners, and transaction types with the benchmark values.
Benchmarks Premium
Sign up for the Monthly Newsletter
Sign up and receive a monthly Benchmarks report in your email with the latest Display and Video trends (in the Programmatic Open Auction field) and updates on the Top Advertisers and Partners.
Burt Signal
New Companion App
Pitching a new advertiser? Walk into every call prepared with the intel you need. Turn first conversations into deals.
Growing an existing account? Spot the right moment to upsell or revisit pricing. Keep it timely & revenue-focused.
Request Demo
Reach out today to hear about Burt Benchmarks.