Forecasting

Forecast available inventory and audience at the stage of ad campaign planning to avoid overbooking and under-delivery.

Make long-term forecasts when shaping the yearly advertising budget.

Dashboard displaying inventory forecast data, including expected and maximum impressions, reach, and other metrics from August 14 to September 1, 2024. The interface shows a bar graph of impressions over these dates, alongside detailed metrics in a tabular format. Sections like targeting, frequency capping, and geo targeting are also visible.

Monitor ad network delivery and get forecasts on each ad campaign delivery by the end date. Keep an eye on ad campaign delivery across the network with each campaign delivery forecast and risk indicators.

Handy filters allow one to find the required campaigns quickly.

Dashboard displaying advertising line items with details like name, order, ID, advertiser, trafficker, and status. Includes a search bar and navigation tabs for monitoring, inventory forecast, forecast, and yield management. "Delivering" and "Inactive" statuses appear in green and gray, respectively. Bottom shows page navigation and download option.

Yield Management

Get analytics on revenue, delivery, and CPM. Analyze the effectiveness of sales & risks of latency, and get recommendations on increasing revenue and improving sales performance.

Dashboard interface for yield management showing an All Network Overview with total impressions, sold impressions, unsold impressions, and a bar chart displaying a daily breakdown. The sidebar lists product categories from August 14, 2024, to September 1, 2024.

Ad Inventory Forecasting

Infographic showing campaign forecast with two examples of campaign settings and user reach statistics. Example 1 settings: Jan 15 - Feb 15, Sports Clubs, Men aged 25-45. Example 2 settings: Dec 1 - Dec 31, Central Segment, interested in meals delivery. Unique Users Available: 260K, Unique Users Total: 698K. Graph illustrates user reach availability and occupations.

Ad Campaigns On-Time Delivery
Forecast your audience at the stage of contract signing.

Full Usage of Your Ad Inventory
Adjust audience and inventory distribution and launch more ad campaigns.

Optimization of Ad Sales Team Work
The system will save time for other tasks like ad campaign optimization.

Revenue Increase
A better understanding of your ad inventory value.

Ad Network Monitoring

Dashboard showing ad campaign statuses with delivery forecasts, ending in 1-8 days.

ALL AD CAMPAIGNS ON ONE SCREEN A FULL PICTURE OF THE WHOLE AD NETWORK

Full Picture of the Ad Network

Ad Network Monitoring gives analytics of the entire network and shows if the actual delivery agrees with the plan. Warns of any risks and deviations from the plan.

Delivery Forecast to the End Date

The current status can be elusive: An ad campaign actively gaining traffic now can under-deliver by the end date. The system will show you such campaigns.

Detailed analysis of the ad campaign delivery process to identify problem areas

Business performance dashboard showing a goal of 250k with 145k delivered, 58% complete. Current lag is 9%, with 22k behind plan. Forecast shows 0 left to achieve full delivery. Includes a line graph tracking progress over 13 days with 7 days remaining.

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No more frantic emails from clients. No more missed revenue. No more fire drills.

With Burt Forecasting, you get highly accurate forecasts so you can maximize monetization — even if your business is complicated by seasonality or external events.

Drive higher yield and revenue from both direct-sold and programmatic inventory.

Frequently Asked Questions

  • Ad inventory forecasting software helps digital publishers and retail media networks predict how much ad space will be available and when. It goes beyond counting impressions to model patterns, trends, and delivery behavior — giving sales teams accurate availability data before committing to advertisers, and helping organizations prevent overbooking, avoid under-delivery, and maximize yield.

  • Burt Forecasting monitors all active campaigns on a single screen and generates delivery forecasts to the end date, flagging campaigns at risk of under-delivering before they become a problem. Risk indicators and deviation alerts give ad operations teams time to adjust inventory distribution and avoid make-goods.

  • Yes. Burt Forecasting automatically learns the seasonality of each individual slice of inventory rather than applying a network-wide model across the board. It also supports an external events calendar for known traffic events such as sports tentpole events or TV premieres, enabling highly accurate forecasts even for inventory with very particular traffic patterns.

  • Yield management for publishers involves analyzing revenue and delivery data to maximize the value of available ad inventory. Burt Forecasting gives yield analysts the accurate inventory availability and delivery risk indicators they need to make better pricing decisions and improve sell-through rates.