What is client-facing reporting?

Client-facing reporting is the process of delivering standardized campaign performance reports to advertisers and agencies. These reports are typically generated at the end of a campaign or reporting period and present validated data in a clear, consistent, and presentation-ready format, often as part of post-campaign analysis (PCA).

How do media companies deliver reports to advertisers?

Reports are delivered to advertisers through shareable dashboards, scheduled reports, or presentation-ready outputs. This includes live reporting views for ongoing performance tracking as well as formatted reports for end-of-campaign summaries.

What is automated client-facing reporting?

Automated client-facing reporting streamlines the creation and delivery of advertiser reports by eliminating manual data extraction and formatting. It enables teams to generate consistent reports at scale, schedule delivery, and ensure data is always up to date.

How does client-facing reporting fit into the campaign workflow?

Client-facing reporting is the final step in the campaign reporting workflow. Forecasting predicts delivery before campaigns run, direct reporting validates actual performance, and client-facing reporting delivers that performance to advertisers in a clear and usable format.

Client Facing Reporting

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Flowchart with 'Burt.' in the center, connected to various logos including Google Ad Manager, Meta, TikTok, and others. Arrows lead to 'Studio,' 'Client Facing Reporting,' and 'Reports'. Below are icons for Google Slides, PowerPoint, Adobe Acrobat, and more.

Laptop screen displaying a client-facing reporting dashboard with campaign data visualizations and settings options.

Are you still copy-pasting client campaign data?

With Burt, you can automate client end-of-month or end-of-campaign data report creation.

That way, you quickly update clients with need-to-know campaign insights — without losing sleep over PowerPoint formatting.

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Frequently Asked Questions

Client-facing reporting is the process of delivering standardized campaign performance reports to advertisers and agencies. These reports are typically generated at the end of a campaign or reporting period and present validated data in a clear, consistent format, often as part of post-campaign analysis (PCA).
Reports are delivered to advertisers through shareable dashboards, scheduled reports, or presentation-ready outputs. This includes live reporting views for ongoing performance tracking as well as formatted reports for end-of-campaign summaries.
Automated client-facing reporting streamlines the creation and delivery of advertiser or agency reports by eliminating manual data extraction and formatting. It enables teams to generate consistent templatized reports at scale, schedule delivery, and ensure data is always up to date.
Client-facing reporting is the final step in the campaign reporting workflow. Forecasting predicts delivery before campaigns run, direct reporting validates actual performance, and client-facing reporting delivers that performance to advertisers in a clear, consistent, and presentation-ready format.