What is programmatic reporting for publishers?

Programmatic reporting aggregates performance data across SSPs, DSPs, and demand partners to provide visibility into revenue, fill rates, and partner performance. It helps publishers understand how programmatic demand impacts overall yield and delivery.

How does Burt unify ad server, header bidding, SSP, and DSP reporting?

Burt normalizes and consolidates partner data into a single unified dataset across all third-party revenue sources, allowing publishers to compare partner performance, monitor revenue, and optimize yield across demand sources.

How is programmatic reporting different from direct reporting?

Programmatic reporting focuses on performance across automated demand sources such as ad exchanges, while direct reporting tracks booked campaigns, delivery, pacing, discrepancies, and the reconciliation of third-party delivery data with first-party ad server data for billing and revenue accuracy for reserved direct IO campaigns.

How can publishers grow programmatic revenue?

Programmatic reporting helps publishers monitor partner performance, identify high-value demand sources, and uncover gaps in monetization. Combining these insights with sales intelligence for publishers enables teams to identify new advertiser opportunities and convert programmatic insights into direct revenue.

How do publishers use programmatic reporting to monitor performance?

Publishers use programmatic reporting to track KPIs, analyze partner performance, and visualize revenue trends across SSPs and demand sources. Scheduled reports and automated alerts provide visibility into performance, helping teams quickly identify discrepancies, analyze trends, and act on insights without manual reporting.

Programmatic Reporting

Seamlessly connect to 200+ advertising and media data sources

Diagram showing data being processed from sources such as Pubmatic, Google Ad Manager, Index Exchange, Connatix, Xandr, and AdsWizz into Burt, and exported onwards into platforms such as Looker, BigQuery, Power BI, and Amazon S3

Dashboard displaying partner performance metrics for The Daily Times, including net revenue, impressions, eCPM, and impressions share for multiple partners, with graphs and data tables.

Get out of VLOOKUP jail.

With Burt, all your programmatic campaign data is centralized in a unified publisher analytics platform. No need to manually cobble together data.

The average publisher is directly integrated with over 27 SSPs and saves 2,000 man-hours per year by switching to Burt.

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Frequently Asked Questions

Programmatic reporting aggregates performance data across SSPs, DSPs, and other demand partners to provide visibility into revenue, fill rates, and partner performance. It helps publishers understand how programmatic demand impacts overall yield and delivery, typically within a unified publisher analytics software platform.
Burt normalizes and consolidates partner data into a single combined dataset across all third-party revenue sources, allowing publishers to compare partner performance, monitor revenue, and optimize yield across demand sources at scale.
Programmatic reporting focuses on performance across automated demand sources such as ad exchanges, while Direct Reporting tracks booked campaigns, delivery, pacing, discrepancies, and the reconciliation of third-party delivery data with first-party ad server data for billing and revenue accuracy in reserved direct IO campaigns.
Programmatic Reporting helps publishers monitor partner performance, identify high-value demand sources, and optimize yield across partners. Combining these insights with sales intelligence for publishers enables teams to identify new advertiser opportunities and convert programmatic insights into direct revenue.
Publishers use programmatic reporting to track KPIs, analyze partner performance, and visualize revenue trends across SSPs and demand sources. Scheduled reports and automated alerts provide visibility into performance, helping teams quickly identify discrepancies, analyze trends, and act on insights without manual reporting.