Resources
The latest thinking from Burt Intelligence. Explore case studies, research, product updates, and practical insights for publishers and retail media networks.
Open Auction Benchmarks: July 2026
Explore Burt Intelligence’s July 2026 Open Auction Benchmarks, featuring CPM, fill rate, viewability, and other key programmatic advertising trends across the Open Web.
5 Analyses You Can Perform with Google Ad Manager Log Level Data
Discover five practical ways publishers can use Google Ad Manager log-level data to uncover deeper insights, optimize advertising operations, and improve revenue performance with Burt.
The Agentic Shift Is Already Happening Inside Publisher Operations
AI agents are moving from experimentation into day-to-day publisher operations. See how publishers are using agents today, why governed data matters, and what comes next for agentic advertising.
Burt MCP Now Lets AI Agents Build and Manage Reports
Burt MCP now gives AI assistants and agents full CRUD support for Burt Reports, enabling them to create, read, update, find, query, and delete reports using natural language.
Burt Integration Roundup: Q2 2026
Burt continued to expand its integration ecosystem in Q2 2026 with new connections across programmatic, demand, video and audio, social, and yield platforms.
Case Study: How CBC & Radio-Canada Media Solutions Transformed Ad Operations with Burt
CBC/Radio-Canada, Canada's national public broadcaster, manages vast advertising data across campaigns and platforms. Burt transformed the workflow — eliminating manual reporting, centralizing data, and unlocking faster, more actionable insights for its ad ops team.
Open Auction Benchmarks: June 2026
Explore Burt Intelligence’s June 2026 Open Auction Benchmarks, featuring CPM, fill rate, viewability, and other key programmatic advertising trends across the Open Web.
Why AI Needs Reconciled Revenue Data: Lessons for Publishers
AI can tolerate imperfect data in many domains, but publisher revenue is different. Learn why reconciled revenue data is the foundation for trustworthy AI, accurate reporting, and confident decision-making.
Open Auction Benchmarks: May 2026
Explore Burt Intelligence’s May 2026 Open Auction Benchmarks, featuring CPM, fill rate, viewability, and other key programmatic advertising trends across the Open Web.
New from Burt: Burt Signal
Meet Burt Signal, the advertiser intelligence companion app for Burt Leads and Benchmarks Premium customers, helping publishers prepare every sales conversation with market-wide spending insights.
Open Auction Benchmarks: April 2026
Explore Burt Intelligence’s April 2026 Open Auction Benchmarks, featuring CPM, fill rate, viewability, and other key programmatic advertising trends across the Open Web.
Open Auction Benchmarks: March 2026
Explore Burt Intelligence’s March 2026 Open Auction Benchmarks, featuring CPM, fill rate, viewability, and other key programmatic advertising trends across the Open Web.
Burt Integration Roundup: Q1 2026
Burt continued to expand its integration ecosystem in Q1 2026 with new connections across advertising, social, programmatic, and publisher data platforms.
Open Auction Benchmarks: February 2026
Explore Burt Intelligence’s February 2026 Open Auction Benchmarks, featuring CPM, fill rate, viewability, and other key programmatic advertising trends across the Open Web.
New from Burt: The Burt Intelligence MCP Server
Burt Intelligence launched its MCP Server to securely connect unified advertising and revenue data directly to enterprise AI tools like Microsoft Copilot and Google Gemini.
Open Auction Benchmarks: January 2026
Explore Burt Intelligence’s January 2026 Open Auction Benchmarks, featuring CPM, fill rate, viewability, and other key programmatic advertising trends across the Open Web.
Burt Integration Roundup: Q4 2025
Burt continued to expand its integration ecosystem in Q4 2025 with new connections across programmatic, demand, video and audio, measurement, yield, and business systems platforms.
Burt Integration Roundup: Q3 2025
Burt continued to expand its integration ecosystem in Q3 2025 with new connections across programmatic, demand, video and audio, and business systems platforms.
Burt Integration Roundup: Q2 2025
Burt continued to expand its integration ecosystem in Q2 2025 with new connections across programmatic, video and audio, social, and publisher data platforms.
What Modern Ad Inventory Forecasting Should Deliver
In a conversation with Beeler.Tech, Burt explored what publishers should expect from modern ad inventory forecasting, including transparency, implementation, accuracy, and adapting to traffic volatility.