New from Burt: Burt Signal

Every sales conversation starts with the same question: what do we already know about this advertiser?

Burt Leads helps publishers identify advertiser opportunities they may not have discovered otherwise. Burt Signal builds on that foundation by providing the intelligence behind every prospect and customer conversation.

Available to Burt Leads and Benchmarks Premium customers, Burt Signal gives publishers a complete market view of advertiser spending before the first outreach, helping sales teams prioritize accounts, prepare for meetings, and uncover revenue opportunities

Understand How Advertisers Buy

For any advertiser, Burt Signal shows spending across transaction types: Direct, Programmatic Guaranteed, Preferred Deals, Private Marketplaces, Open Auction, and more. Alongside transaction mix, users can view deterministic CPM pricing data to better understand buying behavior across the market.

Benchmark Against the Market

For existing customers, Burt Signal goes beyond prospecting.

Publishers can compare an advertiser’s spend with their own organization against that advertiser’s activity across the Burt Data Network, helping identify opportunities for growth and wallet share.

Explore the Data Your Way

Signal supports detailed exploration across dimensions including:

• Display and Video

• Buyer

• Transaction Type

• Burt Content Category

• Curated Inventory

• Country

This allows commercial teams to move beyond high-level spend estimates and understand how advertisers are actually buying across the Open Web.

Learn More

Burt Signal is available to Burt Leads and Benchmarks Premium customers.

Interested in learning more? Request a demo to see how Burt Signal can help your team prepare for every advertiser conversation.