Open Auction Benchmarks: August 2026
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August 2026 Display & Video Benchmarks
Track your performance across the advertising industry and identify high-value opportunities with our curated Programmatic and Direct Benchmarks datasets.
August split the two formats after July's shared decline. Display CPM fell again month over month while Video CPM rose, and advertiser spending trailed last year across both formats.
- Display CPM down 8% MoM; Video CPM up 14% MoM
- Advertiser spending down 38% (Display) and 16% (Video) year over year
- Standout video growth: one advertiser grew spend over 120% MoM
Display Benchmarks
| # | Brand | Share of Voice | CPM | MoM Spending Trend |
|---|---|---|---|---|
| 1 |  Amazon | 3.16% | $1.62 | ▲ 9.98% |
| 2 |  Temu | 1.81% | $3.05 | ▼ 15.69% |
| 3 |  Comcast | 1.61% | $1.70 | ▼ 3.98% |
| 4 |  American Express | 1.03% | $1.97 | ▼ 16.66% |
| 5 |  AT&T | 0.99% | $2.68 | ▼ 1.06% |
| 6 |  Capital One | 0.77% | $1.49 | ▼ 3.34% |
| 7 |  Fidelity Investments | 0.77% | $6.23 | ▲ 9.97% |
| 8 |  Progressive | 0.69% | $1.37 | ▼ 5.04% |
| 9 |  VitalCore | 0.65% | $3.17 | ▲ 32.39% |
| 10 |  Chevrolet | 0.65% | $2.50 | ▼ 39.77% |
Amazon's August 2026 "First Day Ready" digital campaign focused on shoppable video content and custom Amazon.com storefronts built around influencer partnerships.
| # | Brand | Share of Voice | CPM | MoM CPM Change |
|---|---|---|---|---|
| 1 |  Google Ad Manager | 46.45% | $1.63 | ▼ 0.74% |
| 2 |  Index Exchange | 9.68% | $1.39 | ▼ 0.76% |
| 3 |  Magnite | 6.06% | $1.60 | ▲ 4.35% |
| 4 |  TripleLift | 5.08% | $1.15 | ▲ 0.53% |
| 5 |  PubMatic | 4.34% | $1.29 | ▼ 0.36% |
| 6 |  A9 | 3.33% | $1.73 | ▲ 13.98% |
| 7 |  media.net | 3.29% | $1.11 | ▼ 2.30% |
| 8 |  OpenX | 3.15% | $1.71 | ▼ 4.66% |
| 9 |  Minute Media | 2.35% | $1.48 | ▼ 15.18% |
| 10 |  Xandr | 1.98% | $0.23 | ▼ 16.76% |
Video Benchmarks
| # | Brand | Share of Voice | CPM | MoM Spending Trend |
|---|---|---|---|---|
| 1 |  P&G | 2.02% | $8.09 | ▲ 76.87% |
| 2 |  Lilly | 1.42% | $4.52 | ▲ 9.42% |
| 3 |  Disney | 1.39% | $7.88 | ▲ 72.63% |
| 4 | Amazon | 1.28% | $4.03 | ▲ 31.44% |
| 5 | Capital One | 1.12% | $5.56 | ▼ 7.25% |
| 6 |  Hyundai | 0.89% | $13.29 | ▲ 123.56% |
| 7 |  Apple | 0.84% | $1.11 | ▼ 35.87% |
| 8 |  Discover | 0.82% | $6.04 | ▼ 36.60% |
| 9 |  Best Buy | 0.80% | $6.39 | ▼ 10.92% |
| 10 |  Publix | 0.74% | $15.22 | ▼ 4.48% |
Crest ran a comedy-focused spot in early August, which featured a dog owner getting a "reality checkup" on gaps in their oral care routine and introduced the new Crest Pro Health Mouthwash lineup.
| # | Brand | Share of Voice | CPM | MoM CPM Change |
|---|---|---|---|---|
| 1 | Google Ad Manager | 28.02% | $3.52 | ▲ 40.37% |
| 2 | Magnite | 16.89% | $6.56 | ▲ 5.52% |
| 3 | Index Exchange | 16.20% | $5.22 | ▲ 14.88% |
| 4 | PubMatic | 5.21% | $8.95 | ▲ 3.52% |
| 5 |  JW Player | 3.37% | $2.69 | ▲ 20.86% |
| 6 | A9 | 2.85% | $7.83 | ▲ 12.75% |
| 7 | OpenX | 2.30% | $6.08 | ▲ 7.25% |
| 8 | TripleLift | 1.74% | $2.00 | ▼ 19.43% |
| 9 | media.net | 1.28% | $6.38 | ▼ 1.46% |
| 10 | Minute Media | 1.28% | $11.56 | ▼ 12.13% |
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