Open Auction Benchmarks: June 2026
sales@burtcorp.com
June 2026 Display & Video Benchmarks
Track your performance across the advertising industry and identify high-value opportunities with our curated Programmatic and Direct Benchmarks datasets.
Display Benchmarks
| # | Brand | Share of Voice | CPM | MoM Spending Trend |
|---|---|---|---|---|
| 1 |  Temu |
2.19% | $3.42 | ▼ 18.94% |
| 2 |  Amazon |
1.69% | $1.86 | ▲ 6.77% |
| 3 |  Comcast |
1.20% | $1.74 | ▼ 19.68% |
| 4 |  AT&T |
1.12% | $2.64 | ▲ 9.55% |
| 5 |  American Express |
1.11% | $2.56 | ▼ 17.17% |
| 6 |  Chevrolet |
1.11% | $4.23 | ▼ 8.41% |
| 7 |  Samsung |
0.99% | $4.61 | ▲ 170.60% |
| 8 |  Best Buy |
0.72% | $2.34 | ▲ 63.82% |
| 9 |  Microsoft |
0.70% | $3.37 | ▲ 23.26% |
| 10 |  Ford |
0.66% | $2.65 | ▼ 7.61% |
To tap into the summer excitement for Toy Story 5, AT&T teamed up with Disney and Pixar for their “Connection to Life” campaign. They used the movie’s famous characters to highlight family safety and keeping everyone connected.
| # | Brand | Share of Voice | CPM | MoM CPM Change |
|---|---|---|---|---|
| 1 |  Google Ad Manager |
51.84% | $2.01 | ▲ 7.51% |
| 2 |  Index Exchange |
9.29% | $1.55 | ▲ 15.42% |
| 3 |  Magnite |
5.20% | $1.70 | ▲ 14.77% |
| 4 |  TripleLift |
4.04% | $1.35 | ▲ 7.77% |
| 5 |  PubMatic |
3.79% | $1.56 | ▲ 13.62% |
| 6 |  OpenX |
3.09% | $1.96 | ▲ 9.92% |
| 7 |  Minute Media |
3.06% | $1.94 | ▲ 27.57% |
| 8 |  A9 |
2.95% | $1.77 | ▲ 27.49% |
| 9 |  Media.net |
2.27% | $1.29 | ▲ 11.10% |
| 10 |  Xandr |
1.29% | $1.48 | ▲ 27.07% |
Video Benchmarks
| # | Brand | Share of Voice | CPM | MoM Spending Trend |
|---|---|---|---|---|
| 1 |  Apple |
1.61% | $1.81 | ▼ 64.39% |
| 2 | AT&T |
1.43% | $7.77 | ▲ 70.31% |
| 3 |  Lilly |
1.23% | $5.54 | ▼ 1.34% |
| 4 |  Disney |
1.19% | $7.52 | ▲ 12.61% |
| 5 |  PSA |
1.17% | $9.10 | ▲ 149.99% |
| 6 |  Capital One |
1.07% | $4.65 | ▼ 14.35% |
| 7 | Amazon |
0.85% | $2.73 | ▼ 12.90% |
| 8 |  Dell |
0.66% | $5.35 | ▲ 51.98% |
| 9 |  Toyota |
0.60% | $5.78 | ▲ 93.20% |
| 10 | Comcast |
0.60% | $8.14 | ▼ 7.25% |
Toyota ran a culturally driven “Endurance Is Our Game” campaign, highlighting the resilience of Latino soccer fans by paralleling it with the durability of Toyota trucks. The initiative features a “Tear Storm” commercial and partnerships with Anthony Ramos.
| # | Brand | Share of Voice | CPM | MoM CPM Change |
|---|---|---|---|---|
| 1 | Google Ad Manager |
28.05% | $2.93 | ▼ 7.97% |
| 2 | Magnite |
16.16% | $7.04 | ▼ 1.04% |
| 3 | Index Exchange |
11.06% | $4.59 | ▲ 5.48% |
| 4 | A9 |
4.18% | $6.91 | ▲ 8.62% |
| 5 |  JW Player |
3.65% | $2.68 | ▼ 8.65% |
| 6 | PubMatic |
3.20% | $8.85 | ▲ 30.47% |
| 7 | TripleLift |
3.18% | $2.68 | ▲ 44.52% |
| 8 | Minute Media |
2.31% | $11.55 | ▲ 46.68% |
| 9 |  Undertone |
2.16% | $6.78 | ▲ 10.98% |
| 10 | OpenX |
1.78% | $6.20 | ▼ 1.25% |
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