Resources
The latest thinking from Burt Intelligence. Explore case studies, research, product updates, and practical insights for publishers and retail media networks.
What Happens When AI Agents Run Ad Ops?
Burt CEO Shay Brog joins The Yield Doctor’s James Deaker to discuss where publisher automation pays off, why yield decisions still need human judgment, and how AI agents could change everything.
From Data to Decisions: Rethinking Publisher Revenue
In an interview with Beeler.Tech, Burt CEO Shay Brog explores how publishers can connect revenue operations, move from descriptive to prescriptive analytics, and build toward a system of intelligence.
5 Analyses You Can Perform with Google Ad Manager Log Level Data
Discover five practical ways publishers can use Google Ad Manager log-level data to uncover deeper insights, optimize advertising operations, and improve revenue performance with Burt.
Why AI Needs Reconciled Revenue Data: Lessons for Publishers
AI can tolerate imperfect data in many domains, but publisher revenue is different. Learn why reconciled revenue data is the foundation for trustworthy AI, accurate reporting, and confident decision-making.
Who’s Buying? A Sell-Side View with Shay Brog of Burt
Burt CEO Shay Brog joins The Middlemen Podcast to discuss how publishers and retail media networks can use benchmarking, forecasting, reconciliation, and advertiser intelligence to make better revenue decisions.
What Modern Ad Inventory Forecasting Should Deliver
In a conversation with Beeler.Tech, Burt explored what publishers should expect from modern ad inventory forecasting, including transparency, implementation, accuracy, and adapting to traffic volatility.
Data Lakes Won’t Make Publishers Data-Driven. Here’s What Will.
Centralizing publisher data is only the first step. Making it useful requires normalization across sources, accessible tools for business users, and data they can trust.
5 Financial Best Practices for Publishers
From managing discrepancies and forecasting inventory to improving reporting and automation, here are five ways publishers can strengthen their advertising revenue operations.
5 Ways Publishers Can Actually Use AI
From conversational access to advertising data and entity resolution to inventory forecasting, five ways publishers can put AI to practical use across their operations.