Burt Integration Roundup: Q1 2025

Burt continues to expand its integration ecosystem to help publishers and media companies connect the systems that power their advertising operations. Here are the new integrations added in Q1 2025.

Ad Serving & Delivery

• Reach Data Connector

  Google Ad Manager Reach

  A Google Ad Manager report type that brings total reach impressions into Burt, showing how many unique visitors saw ads across campaigns, line items or ad units over a given period.

Social, Search & Owned Channels

• Campaign Analytics

  Braze API

  Brings Braze messaging data into Burt across campaign, message variation and last sent date, with sends, unique recipients, impressions and clicks on both a total and unique basis, dismissals, conversions including conversions attributed by send time, and revenue.

Analytics & Data Infrastructure

• Content & Engagement Data

  Parse.ly API

  Brings Parse.ly content and audience data into Burt across post, author, section, tags, referrer, campaign and audience segment, with page views, visitors, engaged minutes and conversions. Posts carry title, publish date, link and word count, and conversions break out by label and type. Referrer reporting covers page views only. Available at daily through yearly granularity.

These integrations are part of Burt's broader ecosystem of hundreds of connections across advertising and business systems. To learn more about Burt's integrations or discuss a specific data source, contact our team.