Burt Integration Roundup: Q2 2024

Burt continues to expand its integration ecosystem to help publishers and media companies connect the systems that power their advertising operations. Here are the new integrations added in Q2 2024.

Demand & Monetization Partners

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  Vungle

  Brings Vungle data into Burt across application, placement, ad type, ad size, operating system platform, country, incentivized flag and entity, with views, impressions, completes, clicks and revenue. Available at daily through yearly granularity.

Yield & Revenue Optimization

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  Blockthrough

  Brings Blockthrough data into Burt across bidder, website, country, device and revenue type, with auctions, bids, impressions, viewable impressions, clicks, default creatives, page views split by A/B group, GAM empty responses, errors and exceptions, and gross revenue.

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  Hashtag Labs

  Brings Hashtag Labs data into Burt across bidder, domain, publisher, site, SSP, owner and source, with ad requests, impressions and revenue. A separate SSP-level view carries gross revenue, platform fees and net payable. Available at daily through yearly granularity.

Ad Sales & Business Systems

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  AOS from Operative

  Burt added support for AOS, Operative's cloud ad management platform. Operative data feeds Burt's discrepancy reporting, where it is reconciled against ad server figures.

Programmatic Supply

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  VRTCAL

  Brings VRTCAL data into Burt across app bundle, operating system, ad size, country, tag ID, bidder, supply platform and entity, with requests, bids, wins, impressions and revenue. Available at daily through yearly granularity.

These integrations are part of Burt's broader ecosystem of hundreds of connections across advertising and business systems. To learn more about Burt's integrations or discuss a specific data source, contact our team.