Open Auction Benchmarks: August 2025
sales@burtcorp.com
August 2025 Display & Video Benchmarks
Track your performance across the advertising industry and identify high-value opportunities with our curated Programmatic and Direct Benchmarks datasets.
August budgets grew faster than prices, with Video advertiser spending up 18% month over month against a 1% rise in Video CPM. Display and Video CPMs both rose from July but sat below last year, while advertiser spending ran ahead of last year in both formats.
- Display CPM up 3% MoM; Video CPM up 1% MoM
- Advertiser spending up 15% (Display) and 10% (Video) year over year
- Standout video growth: one advertiser grew spend over 1,500% MoM, another over 1,200%
Display Benchmarks
| # | Brand | Share of Voice | CPM | MoM Spending Trend |
|---|---|---|---|---|
| 1 |  AT&T | 2.81% | $1.80 | ▲ 31.99% |
| 2 |  Comcast | 2.12% | $1.85 | ▲ 3.19% |
| 3 |  Amazon | 2.07% | $1.21 | ▼ 28.15% |
| 4 |  Best Buy | 1.61% | $2.19 | ▲ 44.86% |
| 5 |  Temu | 1.30% | $1.41 | ▲ 38.62% |
| 6 |  American Express | 1.09% | $1.98 | ▲ 6.51% |
| 7 |  Simple Mobile | 1.01% | $2.75 | ▲ 30.87% |
| 8 |  Spectrum | 1.00% | $1.66 | ▲ 16.25% |
| 9 |  Capital One | 1.00% | $1.48 | ▲ 27.50% |
| 10 |  Adobe | 0.95% | $0.89 | ▲ 16.37% |
Temu resumed US advertising spend following trade truce in late August.
| # | Brand | Share of Voice | CPM | MoM CPM Change |
|---|---|---|---|---|
| 1 |  Google Ad Manager | 64.18% | $1.36 | ▲ 5.43% |
| 2 |  Magnite | 7.14% | $1.09 | ▲ 4.48% |
| 3 |  Index Exchange | 5.55% | $1.22 | ▲ 6.07% |
| 4 |  TripleLift | 3.89% | $1.16 | ▼ 2.32% |
| 5 |  PubMatic | 3.22% | $1.45 | ▲ 6.37% |
| 6 |  Media.net | 2.35% | $1.16 | ▼ 3.46% |
| 7 |  OpenX | 2.31% | $1.64 | ▲ 3.02% |
| 8 |  Taboola | 1.33% | $1.32 | ▲ 8.21% |
| 9 |  A9 | 1.10% | $1.09 | ▼ 4.64% |
| 10 |  Xandr | 0.63% | $1.35 | ▲ 7.44% |
Video Benchmarks
| # | Brand | Share of Voice | CPM | MoM Spending Trend |
|---|---|---|---|---|
| 1 |  Apple | 2.24% | $2.23 | ▲ 26.90% |
| 2 |  Ford | 1.88% | $2.95 | ▲ 164.10% |
| 3 |  Kroger | 1.42% | $11.13 | ▼ 37.62% |
| 4 |  Pampers | 1.13% | $7.65 | ▲ 20.64% |
| 5 | Comcast | 1.08% | $4.51 | ▲ 34.31% |
| 6 |  Stellantis | 0.83% | $9.69 | ▲ 1533.48% |
| 7 |  Dell | 0.78% | $3.58 | ▼ 13.16% |
| 8 |  Chevrolet | 0.78% | $3.44 | ▲ 9.60% |
| 9 |  Perfetti Van Melle | 0.76% | $4.32 | ▲ 1267.73% |
| 10 | Best Buy | 0.74% | $3.35 | ▼ 44.25% |
Apple spotlighted accessibility and creativity in August with two bold campaigns — “No Frame Missed” showcased iPhone 16 Pro’s stabilizing features empowering Parkinson’s patients, while “Crush” introduced the new iPad Pro through a stylized and controversial product video.
“Summer Sales Event: Nice Weekend”. A 30-second commercial promoting Ford’s summer sale, emphasizing timely deals and casual lifestyle appeal, was released in August.
Soccer-Focused Video Package for Xfinity. Unveiled August 13, this video campaign targets soccer (football) fans — offering exclusive programming to Xfinity users ahead of the 2026 World Cup.
| # | Brand | Share of Voice | CPM | MoM CPM Change |
|---|---|---|---|---|
| 1 | Google Ad Manager | 38.48% | $2.64 | ▲ 0.42% |
| 2 | Magnite | 15.97% | $4.44 | ▼ 27.12% |
| 3 | A9 | 8.55% | $9.22 | ▲ 19.40% |
| 4 | Index Exchange | 6.80% | $3.46 | ▼ 9.99% |
| 5 |  Undertone | 3.26% | $9.62 | ▲ 13.94% |
| 6 |  Connatix | 3.01% | $1.32 | ▲ 26.74% |
| 7 | PubMatic | 2.65% | $4.41 | ▲ 1.20% |
| 8 | Xandr | 2.39% | $8.39 | ▲ 19.29% |
| 9 | TripleLift | 1.64% | $2.17 | ▲ 0.62% |
| 10 | OpenX | 1.41% | $4.26 | ▼ 1.26% |
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