Open Auction Benchmarks: November 2025
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November 2025 Display & Video Benchmarks
Track your performance across the advertising industry and identify high-value opportunities with our curated Programmatic and Direct Benchmarks datasets.
November lifted every month-over-month benchmark, led by a 22% jump in Display advertiser spending. Display and Video CPMs both climbed from October, while year over year, Display spending edged up and Video spending trailed last year.
- Display CPM up 19% MoM; Video CPM up 7% MoM
- Advertiser spending up 2% (Display) and down 7% (Video) year over year
- Standout growth: one Display advertiser grew spend over 170% MoM, two Video advertisers over 175%
Display Benchmarks
| # | Brand | Share of Voice | CPM | MoM Spending Trend |
|---|---|---|---|---|
| 1 |  Amazon | 3.51% | $2.16 | ▲ 23.50% |
| 2 |  Best Buy | 2.62% | $3.25 | ▲ 171.73% |
| 3 |  AT&T | 2.02% | $1.96 | ▲ 15.35% |
| 4 |  Temu | 1.74% | $2.38 | ▲ 34.34% |
| 5 |  Comcast | 1.54% | $2.31 | ▲ 4.31% |
| 6 |  Chevrolet | 1.16% | $2.50 | ▲ 11.48% |
| 7 |  Sephora | 1.14% | $3.20 | ▲ 60.61% |
| 8 |  Capital One | 1.12% | $1.56 | ▲ 22.87% |
| 9 |  Fidelity | 1.02% | $4.14 | ▲ 47.00% |
| 10 |  American Express | 1.01% | $2.34 | ▼ 1.81% |
Best Buy officially launched its 2025 holiday marketing campaign. The concept centers on the joy, nostalgia, and “holiday magic” that technology can bring to gifting, gatherings, and home life.
Launched a holiday campaign featuring Mariah Carey and Billy Eichner in a cinematic spot, as part of its 2025 “Give Something Beautiful” campaign.
| # | Brand | Share of Voice | CPM | MoM CPM Change |
|---|---|---|---|---|
| 1 |  Google Ad Manager | 57.03% | $1.52 | ▲ 15.91% |
| 2 |  Index Exchange | 8.17% | $2.09 | ▲ 10.12% |
| 3 |  Xandr | 7.46% | $5.18 | ▲ 20.92% |
| 4 |  Magnite | 6.39% | $1.78 | ▲ 34.69% |
| 5 |  TripleLift | 3.58% | $1.60 | ▲ 23.97% |
| 6 |  PubMatic | 3.05% | $2.39 | ▲ 10.72% |
| 7 |  Media.net | 1.89% | $1.40 | ▲ 18.49% |
| 8 |  OpenX | 1.63% | $1.84 | ▼ 0.88% |
| 9 |  A9 | 1.06% | $1.13 | ▼ 5.10% |
| 10 |  Sovrn | 0.82% | $1.86 | ▲ 1.68% |
Video Benchmarks
| # | Brand | Share of Voice | CPM | MoM Spending Trend |
|---|---|---|---|---|
| 1 |  Apple | 3.79% | $2.91 | ▲ 71.56% |
| 2 | Amazon | 2.47% | $3.85 | ▲ 19.43% |
| 3 |  Canva | 1.89% | $15.07 | ▲ 30.80% |
| 4 |  Microsoft | 1.76% | $3.89 | ▲ 131.34% |
| 5 | Capital One | 1.43% | $2.80 | ▲ 179.08% |
| 6 | Best Buy | 1.42% | $3.53 | ▲ 144.96% |
| 7 | Chevrolet | 1.36% | $2.93 | ▲ 97.96% |
| 8 |  Dell | 1.22% | $3.56 | ▼ 21.73% |
| 9 | Comcast | 1.20% | $8.20 | ▼ 27.81% |
| 10 |  Walmart | 1.12% | $2.47 | ▲ 178.94% |
Chevrolet released a holiday commercial titled Memory Lane. The spot centers on nostalgia and family, showing a couple taking their old Suburban on a holiday trip, with memories from across decades.
Walmart launched a holiday video campaign titled WhoKnewVille, a reimagined, festive take on a beloved holiday/pop-culture setting.
| # | Brand | Share of Voice | CPM | MoM CPM Change |
|---|---|---|---|---|
| 1 | Google Ad Manager | 39.34% | $2.83 | ▲ 18.73% |
| 2 | Magnite | 11.77% | $4.05 | ▲ 3.34% |
| 3 | Index Exchange | 8.93% | $4.55 | ▲ 1.29% |
| 4 | Xandr | 6.54% | $7.67 | ▲ 22.93% |
| 5 | A9 | 5.56% | $4.44 | ▼ 5.97% |
| 6 | TripleLift | 2.71% | $4.02 | ▲ 31.58% |
| 7 | PubMatic | 2.52% | $6.53 | ▲ 9.38% |
| 8 |  Undertone | 2.08% | $5.97 | ▼ 23.55% |
| 9 | OpenX | 1.61% | $5.52 | ▲ 32.25% |
| 10 |  Primis | 0.94% | $4.45 | ▼ 9.67% |
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