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September 2026 Display & Video Benchmarks
Track your performance across the advertising industry and identify high-value opportunities with our curated Programmatic and Direct Benchmarks datasets.
September brought both formats back in step after August split them. Display and Video CPMs both rose month over month, while advertiser spending trailed last year across both formats.
- Display CPM up 9% MoM; Video CPM up 9% MoM
- Advertiser spending down 36% (Display) and 26% (Video) year over year
- Standout video growth: one advertiser grew spend over 200% MoM
Display Benchmarks
| # | Brand | Share of Voice | CPM | MoM Spending Trend |
|---|---|---|---|---|
| 1 |  Amazon | 4.42% | $2.06 | ▲ 0.06% |
| 2 |  Temu | 1.88% | $3.95 | ▼ 3.60% |
| 3 |  AT&T | 0.95% | $2.94 | ▲ 3.65% |
| 4 |  American Express | 0.83% | $1.95 | ▼ 11.70% |
| 5 |  Adobe | 0.80% | $0.90 | ▲ 16.48% |
| 6 |  Best Buy | 0.71% | $2.21 | ▼ 14.51% |
| 7 |  Verizon | 0.68% | $2.94 | ▼ 14.73% |
| 8 |  Walmart | 0.64% | $1.15 | ▼ 17.36% |
| 9 |  Comcast | 0.63% | $2.20 | ▼ 51.84% |
| 10 |  Apple | 0.62% | $0.70 | ▲ 22.79% |
AT&T's September 2026 promotional campaign offered up to $1,200 off the new Apple iPhone 18 Pro for both new and existing customers.
Apple launched the “What Holds Us” photography exhibition in September 2026 to showcase the advanced camera capabilities of the new iPhone 18 Pro.
| # | Brand | Share of Voice | CPM | MoM CPM Change |
|---|---|---|---|---|
| 1 |  Google Ad Manager | 44.73% | $1.97 | ▲ 3.62% |
| 2 |  Index Exchange | 11.81% | $1.64 | ▲ 6.75% |
| 3 |  Magnite | 8.34% | $1.63 | ▼ 2.97% |
| 4 |  TripleLift | 6.98% | $1.64 | ▲ 8.60% |
| 5 |  PubMatic | 4.31% | $1.51 | ▲ 10.31% |
| 6 |  A9 | 3.55% | $2.04 | ▲ 2.91% |
| 7 |  media.net | 3.13% | $1.17 | ▲ 5.25% |
| 8 |  OpenX | 2.22% | $1.43 | ▼ 16.45% |
| 9 |  Xandr | 2.11% | $0.55 | ▲ 110.60% |
| 10 |  Minute Media | 1.94% | $1.66 | ▲ 9.09% |
Xandr display +110% is driven by inventory changes, not a market-wide SSP price increase.
Video Benchmarks
| # | Brand | Share of Voice | CPM | MoM Spending Trend |
|---|---|---|---|---|
| 1 |  Chevrolet | 3.93% | $17.08 | ▼ 47.74% |
| 2 | Adobe | 1.53% | $9.75 | ▲ 20.30% |
| 3 | Apple | 1.34% | $2.67 | ▲ 3.64% |
| 4 | Amazon | 1.29% | $4.16 | ▲ 20.97% |
| 5 |  Lilly | 1.11% | $5.03 | ▼ 5.09% |
| 6 |  Disney | 0.95% | $9.17 | ▲ 25.60% |
| 7 |  GM | 0.60% | $8.97 | ▲ 228.21% |
| 8 |  Crest | 0.56% | $7.45 | ▼ 38.16% |
| 9 |  Instacart | 0.54% | $4.34 | ▲ 48.43% |
| 10 |  Discover | 0.48% | $7.29 | ▲ 5.70% |
Amazon’s “Fall Savings & Early Deals Hub” for September 2026 served as a warm-up window for its massive autumn shopping event: Prime Big Deal Days.
| # | Brand | Share of Voice | CPM | MoM CPM Change |
|---|---|---|---|---|
| 1 | Magnite | 37.78% | $12.51 | ▲ 13.97% |
| 2 | Google Ad Manager | 25.01% | $4.34 | ▲ 3.41% |
| 3 | Index Exchange | 12.59% | $6.50 | ▲ 27.35% |
| 4 | PubMatic | 4.68% | $9.58 | ▲ 10.07% |
| 5 |  JWP | 3.41% | $1.73 | ▲ 19.19% |
| 6 | TripleLift | 2.20% | $3.37 | ▲ 51.16% |
| 7 | OpenX | 1.09% | $6.28 | ▲ 3.18% |
| 8 | A9 | 0.87% | $7.05 | ▲ 10.55% |
| 9 | Xandr | 0.80% | $4.38 | ▲ 2.43% |
| 10 | Minute Media | 0.70% | $10.79 | ▼ 6.68% |
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