Resources
The latest thinking from Burt Intelligence. Explore case studies, research, product updates, and practical insights for publishers and retail media networks.
Case Study: How CBC & Radio-Canada Media Solutions Transformed Ad Operations with Burt
CBC/Radio-Canada, Canada's national public broadcaster, manages vast advertising data across campaigns and platforms. Burt transformed the workflow — eliminating manual reporting, centralizing data, and unlocking faster, more actionable insights for its ad ops team.
Why AI Needs Reconciled Revenue Data: Lessons for Publishers
AI can tolerate imperfect data in many domains, but publisher revenue is different. Learn why reconciled revenue data is the foundation for trustworthy AI, accurate reporting, and confident decision-making.