Resources
The latest thinking from Burt Intelligence. Explore case studies, research, product updates, and practical insights for publishers and retail media networks.
Why AI Needs Reconciled Revenue Data: Lessons for Publishers
AI can tolerate imperfect data in many domains, but publisher revenue is different. Learn why reconciled revenue data is the foundation for trustworthy AI, accurate reporting, and confident decision-making.
Data Lakes Won’t Make Publishers Data-Driven. Here’s What Will.
Centralizing publisher data is only the first step. Making it useful requires normalization across sources, accessible tools for business users, and data they can trust.