New from Burt: Introducing Burt Leads
Turn data into deals with Burt Leads
Burt Intelligence is introducing Burt Leads, an AI-powered prospecting solution built for media sales teams. Burt Leads identifies high-value advertiser opportunities based on real campaign activity across the Burt Data Network, helping sellers focus on the accounts most likely to represent new revenue.
Media sellers have plenty of data. Finding the opportunity is harder.
Prospecting is a constant part of media sales, but identifying the right advertiser at the right moment can be time-consuming and difficult to scale.
Market reports can quickly become outdated. Buying intent can be hard to distinguish from noise. And when an advertiser shifts budget to another publisher, the opportunity may be invisible until after the revenue has already moved.
Who is actively spending?
Identify advertiser activity using deterministic campaign-level data rather than relying only on broad market estimates.
Why is this an opportunity?
Understand the market activity behind a lead so sellers have a concrete reason to prioritize an advertiser.
Where should sellers focus?
Turn a large advertising market into a tailored set of opportunities that sales teams can actually act on.
Prospecting based on real campaign activity
Burt Leads combines a publisher's own data with deterministic market intelligence from across the Burt Data Network to identify advertisers showing signals of opportunity.
At launch, the network represented more than $2 billion in annual advertising spend and over 300 billion impressions across more than 18,000 sites.
Different signals. One goal: more actionable prospecting.
At launch, Burt Leads organized opportunities into five lead types, each designed to surface a different kind of advertiser opportunity.
Recapture
Surface opportunities to win back advertiser activity that has shifted elsewhere.
New to Market
Identify advertisers appearing in the market that may represent new sales opportunities.
Upsell
Find signals that an existing advertiser may have additional budget available elsewhere in the market.
Target Opportunity
Surface relevant advertiser activity that aligns with accounts a sales team wants to pursue.
Growing Deal
Identify advertiser activity showing signs of increased spend and potential expansion.
Fresh opportunities, delivered every day
A standalone experience for sellers
Burt Leads gives media sales teams a focused environment for prospecting, without requiring sellers to navigate the broader analytics workflows used by ad operations and revenue teams.
New leads generated daily
Burt continuously analyzes campaign activity to surface fresh opportunities, helping sellers work from current market signals rather than static prospect lists.
Market context through Burt Benchmarks
Burt Leads also gives sellers access to Burt Benchmarks, helping teams put individual opportunities in the context of broader advertising market activity.
Watch the Burt Leads launch webinar
Burt Leads was unveiled on May 1, 2025 in a live product reveal with Beeler.Tech. The Burt team demonstrated how deterministic advertising data can be turned into practical prospecting signals for media sales teams and walked through the first version of Burt Leads.
Watch the original launch webinar to see the product as it was introduced.
Watch the launch webinar →Stop guessing where the next opportunity is.
Burt Leads turns real advertising activity into tailored prospecting opportunities, giving media sales teams a smarter way to discover advertisers, prioritize outreach, and identify potential revenue.
Learn more about Burt Leads