Open Auction Benchmarks: March 2025
sales@burtcorp.com
March 2025 Display & Video Benchmarks
Track your performance across the advertising industry and identify high-value opportunities with our curated Programmatic and Direct Benchmarks datasets.
Advertiser spending rose in both formats in March, up 13% on Display and 19% on Video month over month. Display and Video CPMs both climbed from February but stayed below last year, while Display spending edged ahead of last year and Video trailed it.
- Display CPM up 9% MoM; Video CPM up 8% MoM
- Advertiser spending up 5% (Display) and down 25% (Video) year over year
- Standout video growth: one advertiser grew spend over 4,000% MoM
Display Benchmarks
| # | Brand | Share of Voice | CPM | MoM Spending Trend |
|---|---|---|---|---|
| 1 |  Temu | 5.82% | $1.01 | ▲ 34.33% |
| 2 |  AT&T | 2.83% | $2.07 | ▲ 21.68% |
| 3 |  Chevrolet | 1.71% | $1.99 | ▲ 18.19% |
| 4 |  Comcast | 1.64% | $1.99 | ▼ 3.56% |
| 5 |  American Express | 1.43% | $1.89 | ▲ 16.72% |
| 6 |  Amazon | 1.28% | $1.02 | ▲ 71.41% |
| 7 |  Capital One | 1.14% | $1.45 | ▲ 27.35% |
| 8 |  Nissan | 0.85% | $2.94 | ▲ 7.14% |
| 9 |  Canva | 0.84% | $2.45 | ▲ 111.03% |
| 10 |  State Farm | 0.73% | $1.09 | ▲ 16.36% |
In March 2025, Canva launched the 'Love Your Work' campaign in the United States, aiming to empower teams to create impactful visuals they're proud of. The campaign features real Canva community members, showcasing authentic experiences of how the platform facilitates their work.
| # | Brand | Share of Voice | CPM | MoM CPM Change |
|---|---|---|---|---|
| 1 |  Google Ad Manager | 70.84% | $1.26 | ▲ 6.71% |
| 2 |  Index Exchange | 4.96% | $1.29 | ▲ 15.99% |
| 3 |  TripleLift | 3.45% | $1.38 | ▲ 23.32% |
| 4 |  Magnite | 3.03% | $1.29 | ▲ 18.79% |
| 5 |  OpenX | 2.18% | $1.65 | ▲ 3.96% |
| 6 |  Media.net | 2.04% | $1.04 | ▲ 8.72% |
| 7 |  PubMatic | 1.55% | $1.14 | ▲ 30.10% |
| 8 |  A9 | 1.39% | $0.88 | ▲ 7.57% |
| 9 |  Xandr | 1.26% | $0.95 | ▲ 16.71% |
| 10 |  Taboola | 1.17% | $1.18 | ▲ 19.46% |
Video Benchmarks
| # | Brand | Share of Voice | CPM | MoM Spending Trend |
|---|---|---|---|---|
| 1 | Comcast | 2.84% | $6.71 | ▲ 17.15% |
| 2 | AT&T | 1.60% | $4.24 | ▲ 132.45% |
| 3 | Chevrolet | 1.55% | $3.89 | ▲ 90.07% |
| 4 |  Apple | 1.52% | $1.28 | ▲ 160.31% |
| 5 | Amazon | 1.09% | $3.05 | ▲ 112.23% |
| 6 |  H&R Block | 0.92% | $5.62 | ▼ 68.55% |
| 7 |  Ford | 0.81% | $4.14 | ▲ 38.79% |
| 8 |  Spectrum | 0.79% | $7.55 | ▼ 17.75% |
| 9 |  Skyscanner | 0.79% | $9.89 | ▲ 142.09% |
| 10 |  Kroger | 0.78% | $8.86 | ▲ 4120.14% |
A series of March Madness 2025 campaigns for high school and college basketball that further plays on the AT&T Guarantee Campaign that started in January. See compilation Youtube video: https://www.youtube.com/watch?v=6jeuwe8zD7g.
AirPods 4 campaign.
Amazon Spring Deal Days 2025.
Skyscanner recently introduced an app-exclusive feature designed to help travelers discover significant flight price reductions, the DROPS Feature, which launched March 17, 2025.
Kroger’s significant increase in video advertising spend — over 4000% — can be attributed to its strategic expansion into video and Connected TV (CTV) advertising through its retail media arm, Kroger Precision Marketing (KPM).
| # | Brand | Share of Voice | CPM | MoM CPM Change |
|---|---|---|---|---|
| 1 | Google Ad Manager | 44.70% | $3.90 | ▲ 5.75% |
| 2 | Magnite | 10.33% | $4.44 | ▲ 32.83% |
| 3 | Index Exchange | 9.60% | $3.44 | ▲ 11.34% |
| 4 | TripleLift | 3.39% | $2.79 | ▲ 4.99% |
| 5 | A9 | 3.24% | $4.21 | ▲ 42.27% |
| 6 |  Connatix | 2.95% | $1.24 | ▲ 0.62% |
| 7 | Xandr | 2.82% | $5.54 | ▲ 18.04% |
| 8 | PubMatic | 1.88% | $4.89 | ▼ 9.37% |
| 9 |  TrustX | 1.52% | $5.89 | ▲ 7.51% |
| 10 | OpenX | 1.15% | $5.32 | ▲ 7.60% |
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