Resources
The latest thinking from Burt Intelligence. Explore case studies, research, product updates, and practical insights for publishers and retail media networks.
The Agentic Shift Is Already Happening Inside Publisher Operations
AI agents are moving from experimentation into day-to-day publisher operations. See how publishers are using agents today, why governed data matters, and what comes next for agentic advertising.
Burt MCP Now Lets AI Agents Build and Manage Reports
Burt MCP now gives AI assistants and agents full CRUD support for Burt Reports, enabling them to create, read, update, find, query, and delete reports using natural language.
Why AI Needs Reconciled Revenue Data: Lessons for Publishers
AI can tolerate imperfect data in many domains, but publisher revenue is different. Learn why reconciled revenue data is the foundation for trustworthy AI, accurate reporting, and confident decision-making.
New from Burt: The Burt Intelligence MCP Server
Burt Intelligence launched its MCP Server to securely connect unified advertising and revenue data directly to enterprise AI tools like Microsoft Copilot and Google Gemini.
New from Burt: Introducing Burt Leads
Burt Intelligence introduces Burt Leads, an AI-powered prospecting solution that helps media sales teams identify high-value advertiser opportunities based on real campaign activity.
5 Ways Publishers Can Actually Use AI
From conversational access to advertising data and entity resolution to inventory forecasting, five ways publishers can put AI to practical use across their operations.