Open Auction Benchmarks: July 2025
sales@burtcorp.com
July 2025 Display & Video Benchmarks
Track your performance across the advertising industry and identify high-value opportunities with our curated Programmatic and Direct Benchmarks datasets.
Prices eased in July, with Display and Video CPMs both down 9% month over month. Display CPM still sat above last year while Video CPM trailed it, and Display spending rose in both timeframes as Video spending fell.
- Display CPM down 9% MoM; Video CPM down 9% MoM
- Advertiser spending up 9% (Display) and down 4% (Video) year over year
- Standout growth: one Video advertiser grew spend over 150% MoM, one Display advertiser over 75%
Display Benchmarks
| # | Brand | Share of Voice | CPM | MoM Spending Trend |
|---|---|---|---|---|
| 1 |  Amazon | 3.06% | $1.17 | ▲ 34.55% |
| 2 |  AT&T | 2.26% | $1.66 | ▼ 0.24% |
| 3 |  Comcast | 2.18% | $1.79 | ▼ 18.70% |
| 4 |  Best Buy | 1.18% | $2.32 | ▲ 11.90% |
| 5 |  American Express | 1.09% | $1.84 | ▼ 11.50% |
| 6 |  Temu | 0.99% | $1.14 | ▲ 76.49% |
| 7 |  Chevrolet | 0.99% | $2.04 | ▲ 4.34% |
| 8 |  Intuit | 0.93% | $1.81 | ▲ 1.64% |
| 9 |  Spectrum | 0.92% | $1.47 | ▲ 53.48% |
| 10 |  Adobe | 0.87% | $0.89 | ▲ 19.06% |
Temu resumed display ad campaigns in early July 2025 after an extended pause, restoring activity on Meta and Google display channels with previously established creative assets.
| # | Brand | Share of Voice | CPM | MoM CPM Change |
|---|---|---|---|---|
| 1 |  Google Ad Manager | 63.65% | $1.29 | ▼ 5.05% |
| 2 |  Magnite | 6.95% | $1.05 | ▼ 9.32% |
| 3 |  Index Exchange | 5.54% | $1.15 | ▼ 6.24% |
| 4 |  TripleLift | 4.07% | $1.19 | ▼ 7.31% |
| 5 |  PubMatic | 3.44% | $1.37 | ▼ 3.49% |
| 6 |  Media.net | 2.56% | $1.20 | ▼ 1.85% |
| 7 |  OpenX | 2.28% | $1.59 | ▼ 0.57% |
| 8 |  Taboola | 1.64% | $1.22 | ▼ 11.31% |
| 9 |  A9 | 1.34% | $1.15 | ▲ 6.42% |
| 10 |  Xandr | 0.54% | $1.25 | ▼ 20.34% |
Video Benchmarks
| # | Brand | Share of Voice | CPM | MoM Spending Trend |
|---|---|---|---|---|
| 1 |  Kroger | 2.64% | $11.53 | ▼ 17.30% |
| 2 |  Apple | 2.05% | $1.75 | ▲ 154.80% |
| 3 | Best Buy | 1.53% | $5.08 | ▲ 38.88% |
| 4 |  Pampers | 1.08% | $7.17 | ▲ 33.62% |
| 5 |  Dell | 1.04% | $3.86 | ▲ 61.71% |
| 6 | Amazon | 0.95% | $1.93 | ▼ 38.81% |
| 7 | Comcast | 0.94% | $4.72 | ▼ 51.55% |
| 8 |  Nurtec | 0.85% | $6.32 | ▲ 84.97% |
| 9 |  Allstate | 0.83% | $3.30 | ▼ 9.05% |
| 10 |  Ford | 0.83% | $2.49 | ▲ 24.96% |
In July 2025, Apple continued its long-running “Shot on iPhone” video campaign called Big Man, a short film shot on iPhone 16 Pro from director Aneil Karia, starring Stormzy.
Nurtec continued rolling out video commercials for Nurtec ODT during July 2025.
| # | Brand | Share of Voice | CPM | MoM CPM Change |
|---|---|---|---|---|
| 1 | Google Ad Manager | 38.51% | $2.63 | ▼ 28.31% |
| 2 | Magnite | 18.10% | $6.09 | ▼ 4.66% |
| 3 | A9 | 7.64% | $7.58 | ▼ 7.74% |
| 4 | Index Exchange | 7.53% | $3.87 | ▲ 6.46% |
| 5 |  Connatix | 3.33% | $1.04 | ▼ 14.44% |
| 6 | PubMatic | 2.49% | $4.35 | ▲ 3.23% |
| 7 | Xandr | 2.02% | $7.03 | ▼ 9.59% |
| 8 | TripleLift | 2.00% | $2.16 | ▼ 13.19% |
| 9 |  Undertone | 1.58% | $8.30 | ▲ 5.02% |
| 10 | OpenX | 1.39% | $4.32 | ▲ 1.46% |
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