Open Auction Benchmarks: June 2025
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June 2025 Display & Video Benchmarks
Track your performance across the advertising industry and identify high-value opportunities with our curated Programmatic and Direct Benchmarks datasets.
Display CPM moved above last year for the first time in 2025, up 5% year over year in June. Display and Video CPMs both rose from May, while advertiser spending slipped month over month in both formats.
- Display CPM up 9% MoM; Video CPM up 3% MoM
- Advertiser spending up 6% (Display) and down 11% (Video) year over year
- Standout video growth: one advertiser grew spend over 80% MoM, and four more over 40%
Display Benchmarks
| # | Brand | Share of Voice | CPM | MoM Spending Trend |
|---|---|---|---|---|
| 1 |  Comcast | 2.71% | $2.14 | ▼ 0.93% |
| 2 |  AT&T | 2.33% | $1.91 | ▼ 5.17% |
| 3 |  Amazon | 2.25% | $1.19 | ▲ 6.13% |
| 4 |  American Express | 1.22% | $2.03 | ▼ 1.68% |
| 5 |  Capital One | 1.07% | $1.76 | ▲ 19.32% |
| 6 |  Best Buy | 1.03% | $2.41 | ▲ 48.54% |
| 7 |  Chevrolet | 0.97% | $2.03 | ▼ 30.90% |
| 8 |  Intuit | 0.94% | $2.08 | ▲ 31.07% |
| 9 |  Square | 0.87% | $1.86 | ▲ 23.56% |
| 10 |  Walmart | 0.86% | $1.17 | ▼ 1.74% |
| # | Brand | Share of Voice | CPM | MoM CPM Change |
|---|---|---|---|---|
| 1 |  Google Ad Manager | 66.32% | $1.36 | ▲ 14.15% |
| 2 |  Index Exchange | 5.61% | $1.23 | ▲ 6.55% |
| 3 |  Magnite | 4.47% | $1.35 | ▲ 10.64% |
| 4 |  TripleLift | 3.79% | $1.28 | ▲ 0.35% |
| 5 |  PubMatic | 3.13% | $1.42 | ▲ 12.90% |
| 6 |  Media.net | 2.67% | $1.23 | ▲ 5.25% |
| 7 |  OpenX | 2.05% | $1.59 | ▲ 14.00% |
| 8 |  Taboola | 1.63% | $1.38 | ▲ 1.89% |
| 9 |  A9 | 1.26% | $1.08 | ▲ 27.54% |
| 10 |  Xandr | 0.85% | $1.58 | ▲ 12.87% |
Video Benchmarks
| # | Brand | Share of Voice | CPM | MoM Spending Trend |
|---|---|---|---|---|
| 1 |  Kroger | 3.04% | $11.73 | ▲ 42.30% |
| 2 | Comcast | 1.84% | $6.97 | ▼ 8.36% |
| 3 | Amazon | 1.46% | $3.62 | ▼ 15.07% |
| 4 |  Stellantis | 1.37% | $8.83 | ▲ 25.33% |
| 5 |  Microsoft | 1.30% | $10.08 | ▲ 52.54% |
| 6 | Best Buy | 1.03% | $4.93 | ▲ 81.22% |
| 7 | Chevrolet | 0.91% | $3.19 | ▲ 2.54% |
| 8 |  Allstate | 0.84% | $3.96 | ▲ 51.15% |
| 9 |  Disney | 0.77% | $6.75 | ▲ 50.77% |
| 10 |  Apple | 0.77% | $0.91 | ▼ 61.20% |
“Shopping with Shana” influencer recurring video series highlighting weekly promotions and coupons.
“America Made Us” Campaign: A patriotic video celebrating American manufacturing across Jeep, Dodge, Chrysler, and Ram. Drivers reflect on what inspires them about American-made vehicles—a centerpiece of Stellantis’s June rollout.
“Allstate Saves of the Month”: A short video segment released in June 2025 showcasing customer stories where Allstate coverage made a difference—branded for both U.S. and Canadian digital audiences.
| # | Brand | Share of Voice | CPM | MoM CPM Change |
|---|---|---|---|---|
| 1 | Google Ad Manager | 39.50% | $3.66 | ▼ 7.70% |
| 2 | Magnite | 15.17% | $6.91 | ▲ 5.80% |
| 3 | Index Exchange | 8.51% | $3.63 | ▲ 8.83% |
| 4 | A9 | 8.21% | $8.22 | ▲ 7.95% |
| 5 | Xandr | 3.77% | $7.77 | ▲ 24.72% |
| 6 |  Connatix | 3.62% | $1.22 | ▲ 7.62% |
| 7 | PubMatic | 2.35% | $4.22 | ▼ 10.70% |
| 8 | TripleLift | 2.12% | $2.49 | ▼ 6.05% |
| 9 |  Undertone | 1.52% | $7.93 | ▲ 7.15% |
| 10 | OpenX | 1.10% | $4.25 | ▼ 1.37% |
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