Resources
The latest thinking from Burt Intelligence. Explore case studies, research, product updates, and practical insights for publishers and retail media networks.
Burt Integration Roundup: Q4 2024
Burt continued to expand its integration ecosystem in Q4 2024 with new connections across ad serving and demand platforms.
Case Study: How Adevinta Built a Central Source of Truth for Advertising Data with Burt
Adevinta used Burt to unify advertising data across markets, establish a common reporting layer for roughly 100 stakeholders, and reduce the manual effort required to maintain revenue reporting.
Burt Integration Roundup: Q3 2024
Burt continued to expand its integration ecosystem in Q3 2024 with new connections across demand and publisher data platforms.
Data Lakes Won’t Make Publishers Data-Driven. Here’s What Will.
Centralizing publisher data is only the first step. Making it useful requires normalization across sources, accessible tools for business users, and data they can trust.
Burt Integration Roundup: Q2 2024
Burt continued to expand its integration ecosystem in Q2 2024 with new connections across programmatic, demand, yield, and business systems platforms.
5 Financial Best Practices for Publishers
From managing discrepancies and forecasting inventory to improving reporting and automation, here are five ways publishers can strengthen their advertising revenue operations.
Burt Integration Roundup: Q1 2024
Burt continued to expand its integration ecosystem in Q1 2024 with new connections across platforms.
5 Ways Publishers Can Actually Use AI
From conversational access to advertising data and entity resolution to inventory forecasting, five ways publishers can put AI to practical use across their operations.
New from Burt: Burt Benchmarks Premium
Burt Benchmarks Premium launched in December 2023, giving publishers access to direct and programmatic advertising benchmarks built from the Burt Data Network.
Case Study: How National Public Media Unified Advertising Data with Burt
National Public Media unified fragmented advertising data with Burt, automating pacing, billing, and reporting workflows while saving an estimated $300,000 annually.