Resources
The latest thinking from Burt Intelligence. Explore case studies, research, product updates, and practical insights for publishers and retail media networks.
Open Auction Benchmarks: July 2026
Explore Burt Intelligence’s July 2026 Open Auction Benchmarks, featuring CPM, fill rate, viewability, and other key programmatic advertising trends across the Open Web.
5 Analyses You Can Perform with Google Ad Manager Log Level Data
Discover five practical ways publishers can use Google Ad Manager log-level data to uncover deeper insights, optimize advertising operations, and improve revenue performance with Burt.
The Agentic Shift Is Already Happening Inside Publisher Operations
AI agents are moving from experimentation into day-to-day publisher operations. See how publishers are using agents today, why governed data matters, and what comes next for agentic advertising.
Burt MCP Now Lets AI Agents Build and Manage Reports
Burt MCP now gives AI assistants and agents full CRUD support for Burt Reports, enabling them to create, read, update, find, query, and delete reports using natural language.
Open Auction Benchmarks: June 2026
Explore Burt Intelligence’s June 2026 Open Auction Benchmarks, featuring CPM, fill rate, viewability, and other key programmatic advertising trends across the Open Web.
Why AI Needs Reconciled Revenue Data: Lessons for Publishers
AI can tolerate imperfect data in many domains, but publisher revenue is different. Learn why reconciled revenue data is the foundation for trustworthy AI, accurate reporting, and confident decision-making.
Open Auction Benchmarks: May 2026
Explore Burt Intelligence’s May 2026 Open Auction Benchmarks, featuring CPM, fill rate, viewability, and other key programmatic advertising trends across the Open Web.
Open Auction Benchmarks: April 2026
Explore Burt Intelligence’s April 2026 Open Auction Benchmarks, featuring CPM, fill rate, viewability, and other key programmatic advertising trends across the Open Web.
Open Auction Benchmarks: March 2026
Explore Burt Intelligence’s March 2026 Open Auction Benchmarks, featuring CPM, fill rate, viewability, and other key programmatic advertising trends across the Open Web.
Open Auction Benchmarks: February 2026
Explore Burt Intelligence’s February 2026 Open Auction Benchmarks, featuring CPM, fill rate, viewability, and other key programmatic advertising trends across the Open Web.
New from Burt: The Burt Intelligence MCP Server
Burt Intelligence launched its MCP Server to securely connect unified advertising and revenue data directly to enterprise AI tools like Microsoft Copilot and Google Gemini.
Open Auction Benchmarks: January 2026
Explore Burt Intelligence’s January 2026 Open Auction Benchmarks, featuring CPM, fill rate, viewability, and other key programmatic advertising trends across the Open Web.
Data Lakes Won’t Make Publishers Data-Driven. Here’s What Will.
Centralizing publisher data is only the first step. Making it useful requires normalization across sources, accessible tools for business users, and data they can trust.
5 Financial Best Practices for Publishers
From managing discrepancies and forecasting inventory to improving reporting and automation, here are five ways publishers can strengthen their advertising revenue operations.
5 Ways Publishers Can Actually Use AI
From conversational access to advertising data and entity resolution to inventory forecasting, five ways publishers can put AI to practical use across their operations.