Resources
The latest thinking from Burt Intelligence. Explore case studies, research, product updates, and practical insights for publishers and retail media networks.
Open Auction Benchmarks: September 2025
Explore Burt Intelligence’s September 2025 Open Auction Benchmarks, featuring CPM, fill rate, viewability, and other key programmatic advertising trends across the Open Web.
Burt Integration Roundup: Q3 2025
Burt continued to expand its integration ecosystem in Q3 2025 with new connections across programmatic, demand, video and audio, and business systems platforms.
Open Auction Benchmarks: August 2025
Explore Burt Intelligence’s August 2025 Open Auction Benchmarks, featuring CPM, fill rate, viewability, and other key programmatic advertising trends across the Open Web.
Who’s Buying? A Sell-Side View with Shay Brog of Burt
Burt CEO Shay Brog joins The Middlemen Podcast to discuss how publishers and retail media networks can use benchmarking, forecasting, reconciliation, and advertiser intelligence to make better revenue decisions.
Open Auction Benchmarks: July 2025
Explore Burt Intelligence’s July 2025 Open Auction Benchmarks, featuring CPM, fill rate, viewability, and other key programmatic advertising trends across the Open Web.
Open Auction Benchmarks: June 2025
Explore Burt Intelligence’s June 2025 Open Auction Benchmarks, featuring CPM, fill rate, viewability, and other key programmatic advertising trends across the Open Web.
Burt Integration Roundup: Q2 2025
Burt continued to expand its integration ecosystem in Q2 2025 with new connections across programmatic, video and audio, social, and publisher data platforms.
Open Auction Benchmarks: May 2025
Explore Burt Intelligence’s May 2025 Open Auction Benchmarks, featuring CPM, fill rate, viewability, and other key programmatic advertising trends across the Open Web.
Open Auction Benchmarks: April 2025
Explore Burt Intelligence’s April 2025 Open Auction Benchmarks, featuring CPM, fill rate, viewability, and other key programmatic advertising trends across the Open Web.
What Modern Ad Inventory Forecasting Should Deliver
In a conversation with Beeler.Tech, Burt explored what publishers should expect from modern ad inventory forecasting, including transparency, implementation, accuracy, and adapting to traffic volatility.
Open Auction Benchmarks: March 2025
Explore Burt Intelligence’s March 2025 Open Auction Benchmarks, featuring CPM, fill rate, viewability, and other key programmatic advertising trends across the Open Web.
New from Burt: Introducing Burt Leads
Burt Intelligence introduces Burt Leads, an AI-powered prospecting solution that helps media sales teams identify high-value advertiser opportunities based on real campaign activity.
Open Auction Benchmarks: February 2025
Explore Burt Intelligence’s February 2025 Open Auction Benchmarks, featuring CPM, fill rate, viewability, and other key programmatic advertising trends across the Open Web.
Burt Integration Roundup: Q1 2025
Burt continued to expand its integration ecosystem in Q1 2025 with new connections across ad serving, social, and publisher data platforms.
Open Auction Benchmarks: January 2025
Explore Burt Intelligence’s January 2025 Open Auction Benchmarks, featuring CPM, fill rate, viewability, and other key programmatic advertising trends across the Open Web.
Burt Integration Roundup: Q4 2024
Burt continued to expand its integration ecosystem in Q4 2024 with new connections across ad serving and demand platforms.
Case Study: How Adevinta Built a Central Source of Truth for Advertising Data with Burt
Adevinta used Burt to unify advertising data across markets, establish a common reporting layer for roughly 100 stakeholders, and reduce the manual effort required to maintain revenue reporting.
Burt Integration Roundup: Q3 2024
Burt continued to expand its integration ecosystem in Q3 2024 with new connections across demand and publisher data platforms.
Data Lakes Won’t Make Publishers Data-Driven. Here’s What Will.
Centralizing publisher data is only the first step. Making it useful requires normalization across sources, accessible tools for business users, and data they can trust.
Burt Integration Roundup: Q2 2024
Burt continued to expand its integration ecosystem in Q2 2024 with new connections across programmatic, demand, yield, and business systems platforms.