Resources

The latest thinking from Burt Intelligence. Explore case studies, research, product updates, and practical insights for publishers and retail media networks.

Shay Brog 8/10/26 Shay Brog 8/10/26

Open Auction Benchmarks: June 2026

Explore Burt Intelligence’s June 2026 Open Auction Benchmarks, featuring CPM, fill rate, viewability, and other key programmatic advertising trends across the Open Web.

Shay Brog 7/31/26 Shay Brog 7/31/26

Why AI Needs Reconciled Revenue Data: Lessons for Publishers

AI can tolerate imperfect data in many domains, but publisher revenue is different. Learn why reconciled revenue data is the foundation for trustworthy AI, accurate reporting, and confident decision-making.

Shay Brog 7/7/26 Shay Brog 7/7/26

Open Auction Benchmarks: May 2026

Explore Burt Intelligence’s May 2026 Open Auction Benchmarks, featuring CPM, fill rate, viewability, and other key programmatic advertising trends across the Open Web.

Shay Brog 6/9/26 Shay Brog 6/9/26

Open Auction Benchmarks: April 2026

Explore Burt Intelligence’s April 2026 Open Auction Benchmarks, featuring CPM, fill rate, viewability, and other key programmatic advertising trends across the Open Web.

Shay Brog 5/8/26 Shay Brog 5/8/26

Open Auction Benchmarks: March 2026

Explore Burt Intelligence’s March 2026 Open Auction Benchmarks, featuring CPM, fill rate, viewability, and other key programmatic advertising trends across the Open Web.